Contractor Website Cost in 2026: The Complete Guide

How much should you actually pay for a contractor website? We break down every option, from DIY builders to full-service agencies, with real pricing and honest pros/cons.

DIY: $15-45/mo

Freelancer: $500-5,000

Agency: $500-2,500/mo

What's in this guide

1. Cost Overview 2. DIY Website Builders 3. Freelance Developers 4. Marketing Agencies 5. All-in-One Solutions 6. Hidden Costs 7. ROI Calculator 8. Our Recommendation

Quick Cost Comparison

Here's the bottom line on contractor website costs. We'll dig into each option below.

Option	Upfront Cost	Monthly	Includes Automation?
DIY Builders	$0 - $200	$15 - $45
Freelancers	$500 - $5,000	$0 - $100
Agencies	$3,000 - $15,000	$500 - $2,500	Sometimes (extra cost)
All-in-One Systems	$997	$397

DIY Website Builders

Wix, Squarespace, GoDaddy

Upfront Cost

$0 - $200

Monthly Cost

$15 - $45/mo

Annual Total

$180 - $540/yr

Time investment: 20-40 hours to build, 2-5 hours/month to maintain

Pros

Cheapest option upfront
Easy drag-and-drop editors
Quick to get started
No technical skills needed

Cons

Limited SEO capabilities
Generic templates
No lead capture automation
You do all the work yourself
Time spent = money lost on jobs

Bottom line: Good for hobby businesses, but contractors lose too much time and leads to make this worthwhile.

Freelance Web Developers

Upwork, Fiverr, Local developers

Upfront Cost

$500 - $5,000

Monthly Cost

$0 - $100/mo

Annual Total

$0 - $1,200/yr

Time investment: 5-10 hours communicating, then you're on your own

Pros

Custom design possible
One-time payment option
Can get exactly what you want
Personal relationship

Cons

Quality varies wildly
No ongoing support
SEO usually not included
No lead automation
Developer may disappear

Bottom line: Hit or miss. You might get a great site, or waste thousands on something that doesn't generate leads.

Marketing Agencies

Local agencies, Contractor-specific agencies

Upfront Cost

$3,000 - $15,000

Monthly Cost

$500 - $2,500/mo

Annual Total

$6,000 - $30,000/yr

Time investment: 2-4 hours/month in meetings and approvals

Pros

Full-service solution
Professional quality
SEO services included
Ongoing support

Cons

Expensive, especially for small contractors
Long contracts (12-24 months)
You're one of many clients
Results take 6-12 months
Hard to leave if unhappy

Bottom line: Quality work but priced for contractors doing $1M+/year. Most small-to-mid contractors are overpaying.

All-in-One Contractor Systems

Stupid Simple System, similar platforms

Upfront Cost

$997

Monthly Cost

$397/mo

Annual Total

$4,764/yr

Time investment: 30 min setup call, then mostly automated

Pros

Website + CRM + automation combined
Built specifically for contractors
30-40 page SEO websites
Missed call text back included
Review automation included
$997 setup includes website build + first month

Cons

Monthly commitment required
Less customization than agencies
Newer option in the market

Bottom line: Best value for most contractors. You get agency-quality results at a fraction of the price, plus automation that actually captures leads.

Watch Out

Hidden Costs Most Contractors Miss

The website itself is just the beginning. Here's what else you'll need to budget for, unless you choose a solution that includes everything.

Domain & Hosting

Your website address and server space. Often separate from website cost.

$100 - $300/year

Your Time

Hours spent building, updating, or managing your website instead of doing jobs.

$50-150/hr of lost revenue

CRM Software

Most websites don't include customer management. That's extra.

$50 - $300/month

Review Management

Tools to collect and manage Google reviews are usually separate.

$50 - $200/month

Lead Automation

Auto-responding to leads, follow-ups, and missed calls isn't included in basic websites.

$100 - $500/month

SEO Services

Getting your website to rank on Google requires ongoing work.

$500 - $2,000/month

Add it all up: A "cheap" $500 website can easily cost $1,500+/month when you include everything you need to actually generate leads.

That's why all-in-one solutions are often the better value. Everything's included in one predictable price.

What's the ROI on a Contractor Website?

Let's do the math. A website that actually works should pay for itself many times over.

Example: Average Contractor

Website leads/month: 15

Close rate: 30%

New customers/month: 4-5

Average job value: $800

Monthly revenue from website: $3,200 - $4,000

That's 8-10x return on your monthly investment.

What affects your ROI?

Response speed

Contractors who respond in under 5 minutes close 50% more leads.

SEO quality

More pages = more keywords = more chances to be found on Google.

Review count

Contractors with 50+ Google reviews get 2-3x more clicks than those with fewer.

Follow-up systems

80% of leads require 5+ follow-ups. Most contractors quit after 1-2.

Our Honest Recommendation

Based on working with hundreds of contractors, here's what we suggest depending on your situation.

Just Starting Out

Revenue under $50K/year, testing the waters

Option: DIY builder (Wix/Squarespace)

Budget: $30-50/month

Note: Plan to upgrade once you're busier. You'll outgrow it fast.

Best for Most

Growing Business

Revenue $50K-500K/year, ready to scale

Option: All-in-one system (like ours)

Budget: $250-400/month

Note: Best ROI. Website + automation + CRM in one price.

Established Company

Revenue $500K+/year, multi-person team

Option: Agency or all-in-one + custom work

Budget: $500-2,000/month

Note: May need custom integrations and dedicated support.

Frequently Asked Questions

How much should a contractor spend on a website?

Most contractors should budget $200-400/month for a complete online presence that actually generates leads. This includes the website, hosting, lead capture, and automation. Spending less usually means a website that looks nice but doesn't bring in business. Spending more (like $1,000+/month on agencies) is usually overkill unless you're doing $1M+ in annual revenue.

Is a free website builder good enough for contractors?

Free website builders like Wix or Squarespace can work for very small operations, but they have serious limitations for contractors. They lack proper SEO for local searches, don't include lead capture automation, and require significant time investment to build and maintain. The 'free' option often costs more in lost leads and wasted time.

Why do marketing agencies charge so much?

Agencies have overhead: office space, account managers, designers, developers, and SEO specialists. They're built to serve larger businesses with bigger budgets. For a solo contractor or small team, you're paying for services and attention you don't really need. That said, good agencies do deliver results. They're just not cost-effective for most contractors.

What's the ROI on a contractor website?

A well-built contractor website should generate 10-30 leads per month in most markets. If your average job is $500 and you close 30% of leads, that's $1,500-4,500/month in new revenue from your website. The ROI depends on your market, services, and how quickly you respond to leads, which is why we include instant lead response in our system.

Should I build my own website or hire someone?

Honestly? Hire someone, but choose wisely. Your time is worth $50-150/hour doing actual contractor work. Spending 40 hours building a mediocre website costs you $2,000-6,000 in lost income. Plus, a DIY site won't have the SEO or automation features that actually generate leads. Invest in a purpose-built solution and focus on what you're good at.

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Related Resources

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